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Ben, the founder of Yuba, grew up on two wheels in Strasbourg, France. 

Since that first ride, he has been in love with bikes and what they can do. Over the years, he has had a lot of adventures. He traveled in East Africa where he saw merchants transporting their goods on two wheels. He spent time in Latin America where dirt roads and broken trucks made bikes the best way to get around. Sometimes what he saw while traveling upset him: waste, environmental damage, or social inequality. For a lot of small businesses or for families living in remote areas, he saw that bikes could enable people and make their lives better.

Eventually he grew up(ish) and translated his passion for bikes and observations of the world into Yuba Bicycles, named after the California river where he loves to kayak and connect with the natural world. 

He and his family love to ride bikes. They also love to make bikes, and for them they are tools AND toys. If he tries to put his sleepy, cranky toddler son in a car seat after a long day, the poor little guy howls. But when he puts him on the back of a Yuba, he grins every time. They love being outdoors, living a healthy lifestyle, and waving at the neighbors as we pass. The best part of being the founder of Yuba is the moment when he see a family ride a new bike home from the bike shop, on their way to new adventures. When moms tell him they feel safe picking their child up from school and stopping on the way home for groceries, smiling the whole way…that’s when he knows he has done his job well. Because he knows as well as anyone that even us parents love to have fun, be outside, and share new experiences and adventures. I say, let’s bring the kids along!

See you on the road!



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